Some people build careers,
Widi builds journeys.
A born explorer,
not just of places, but of ideas. His map isn’t filled with landmarks, but with brands he’s helped shape, teams he’s led, and bold strategies that dared to take the road less travelled.
As a leader,
Widi doesn’t just give directions, he sets a clear path. He’s sharp, firm, and decisive, but never without purpose. People trust him not because he’s soft, but because he’s solid. The kind of leader who makes you want to move forward, even when the road isn’t easy.
And for his family,
he’s a compass, steady, protective, quietly strong. Losing his mom was one of the heaviest storms he’s ever walked through. She was his anchor. And when that anchor was gone, he didn’t stop, he learned how to steer himself through the dark. It changed the way he looks at life: every journey since then has carried a little more meaning, a little more heart, and a lot more strength.
Known for his “never the usual way” thinking,
Widi has led marketing transformations for some of Indonesia’s biggest brands. He’s a marketing strategist,
a workshop speaker, and a MMA Smarties jury member who never stops asking, “what’s beyond the obvious?
he’s a fiercely loyal friend, the kind of person who will answer the phone at 1 AM if someone needs help. (He once mobilized a blood donor search in the middle of the Covid pandemic, and people showed up, because he shows up.
Outside the boardroom,
And when he’s not shaping brands,
you’ll probably find him at an airport somewhere, boarding another flight, chasing another sky. He’s already set foot on almost every continent (Africa’s next). Because for Widi, life has always been about moving forward, collecting stories, and finding meaning at every stop.
This isn’t just his career story.
This is his expedition log.